The town of Jackson, Georgia is once again drawing major attention as the newest season of Stranger Things brings fans back to its streets. Jackson serves as the real-life backdrop for the fictional town of Hawkins, and with the show returning this season, tourism in the area is getting another major surge.

Visitors are pouring into downtown Jackson to see the familiar storefronts, town square, and filming locations that appear throughout the series. Fans can walk the same sidewalks the characters do, take photos at iconic spots, and enjoy themed experiences that play into the show’s 1980s setting.

Local businesses say the excitement is bringing a welcome boost. Shops, cafés, and boutiques are seeing increased foot traffic, and many stores now offer Stranger Things-themed merchandise, food items, or displays. Guided and self-guided tours have also become popular, allowing fans to explore the town’s most recognizable filming locations at their own pace.

With the newest season released, Jackson is expecting another wave of visitors throughout the holidays. For fans of the series, it’s a chance to step into the world of Hawkins — and for the town, it’s an opportunity to show off its charm and hospitality while celebrating its unexpected role in one of the most popular shows on television.