Blood Assurance, the primary blood supplier for Atrium Health Floyd and AdventHealth Redmond in Rome, is facing a critical shortage of O-negative blood, with reserves plummeting to less than a half-day’s supply.

The organization is issuing an urgent plea to the community to donate blood and help replenish these vital reserves. The shortage has been exacerbated by a dip in donor turnout during Spring Break, and with more schools and families heading on vacation next week, the need is growing more pressing by the day. Making matters worse, severe weather is predicted to impact the region in the coming days, potentially disrupting collections and further depleting the blood supply. “We must act now to shore up supplies before storms disrupt collections—or worse, increase the demand for blood,” a Blood Assurance spokesperson stated. “The donations made today will be the ones saving lives tomorrow.”

To encourage donations, Blood Assurance is offering incentives for those who donate before March 31st. Donors who give by March 17th will receive a limited-edition “Shenanigans and Saving Lives” t-shirt (while supplies last). O-negative blood donors and AB plasma donors will also receive a $25 e-gift card.

All donors who give from March 18th-31st will be entered to win a $500 e-gift card. Blood Assurance’s Rome location is located at 168 Shorter Avenue Northwest, Rome, GA 30165. They can be reached by phone at +17062359853. Operating hours are Monday-Friday from 8:00 a.m. to 6:00 p.m., and Saturday from 9 a.m. to 1 p.m.

Blood Assurance urges all eligible individuals to donate blood at their Rome location or any convenient donation center. Every donation can make a life-saving difference.