The Salvation Army of Rome officially kicked off its annual Red Kettle Campaign on Friday, November 21, at noon outside Hobby Lobby on Shorter Avenue. The storied Christmas campaign is the organization’s largest fundraising effort of the year, powering programs that provide critical support to families and individuals in Floyd, Polk, and Chattooga County.

This year’s fundraising goal is $90,000, with red kettles stationed at eight locations across the three-county service area.

A Lifeline for Chattooga County Residents

The Salvation Army of Rome plays a vital role in serving Chattooga County, offering social services to residents experiencing unexpected financial hardship. The organization provides Christmas assistance, food support, emergency aid for housing and utilities, youth programs, and disaster response — resources that many Chattooga families rely on throughout the year.

Officials note that the money raised in the Red Kettle Campaign goes directly toward sustaining these programs for local communities.

Major Hank Harwell of The Salvation Army of Rome explained the importance of the fundraising effort, saying that the Red Kettle donations help ensure families do not have to choose between essential needs like food, housing, and utilities.

About the 2025 Campaign

The 2025 campaign runs through December 24, with kettles placed throughout Floyd, Polk, and Chattooga counties. Funds raised will support year-round programs such as food boxes, emergency assistance, sheltering, and youth outreach.

Volunteer Bell Ringers Needed

Community members are encouraged to volunteer as bell ringers — an opportunity to support local families while spreading holiday cheer. Those interested can sign up at RegisterToRing.com or contact Major Harwell at 706-291-4745 or RomeGA@uss.salvationarmy.org.

More information about The Salvation Army of Rome, including ways to give and programs offered to Chattooga County residents, is available at salvationarmyrome.org or by calling 706-291-4745.