Georgia voters may become the targets of $1 billion worth of political advertising by the time votes are counted in the U.S. Senate runoffs.
The site, Open Secrets, said a U.S. Senate race in South Carolina was this year’s most expensive at $180 million. Georgia’s runoffs are on track to blow that away.
The ads run on TV, social media – wherever politicians think they can find the attention of Georgia voters.
A site that tracks some of the spending, an industry magazine called Ad Age, writes that political candidates and their backers have already committed $272 million to advertising in the two U.S. Senate runoffs.
The magazine calls it “insane,” “astonishing” and “let’s just say it – disturbing.”
However, Democratic consultant Tharon Johnson calls it pretty predictable. “It’s highly feasible when it’s all said and done, on January 5 you could see $1 billion spent in Georgia,” Johnson said.
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