As Valentine’s Day approaches, law enforcement agencies and consumer protection groups are warning residents to be on the lookout for romance scams, which tend to increase during the weeks leading up to the holiday. Scammers often target individuals through social media, dating apps, and messaging platforms, using fake profiles and emotional manipulation to build trust before asking for money.

Romance scams typically begin with what appears to be an innocent online connection. Over time, scammers may profess love quickly, avoid meeting in person, and claim to be working overseas, serving in the military, or dealing with an emergency. Victims are often asked to send money for travel expenses, medical bills, business opportunities, or gift cards—requests experts say are clear red flags.

According to federal reports, romance scams consistently rank among the costliest forms of fraud in the United States, with losses totaling billions of dollars each year. Victims range in age, though older adults are often targeted due to perceived financial stability and isolation.

Officials encourage residents to protect themselves by being cautious about sharing personal or financial information online, avoiding sending money or gifts to someone they have not met in person, and taking time to verify identities. Friends and family are also urged to speak up if they notice loved ones becoming secretive about online relationships or sudden financial requests.

Anyone who believes they may be the target of a romance scam is encouraged to stop communication immediately and report the activity to local law enforcement, the Federal Trade Commission, or the FBI’s Internet Crime Complaint Center. As Valentine’s Day draws near, officials say awareness and skepticism remain the best defense against scammers preying on emotions.