Blood Assurance is urgently asking community members to donate blood after a sudden spike in trauma cases has severely strained the nonprofit’s already thin supply.

The organization says the holiday season is historically one of the most difficult times of year for blood collection. Hospitals often see higher demand for lifesaving blood products, while donations tend to drop due to travel, seasonal illnesses, and busy schedules. That combination has pushed inventory levels to a critical low.

“We are asking our community members to donate as soon as they are able,” said Garry Allison, Senior Vice President of Operations at Blood Assurance. “Trauma cases and other emergencies can deplete the blood supply quickly. Every donation helps ensure hospitals have what they need to care for patients who are depending on us.”

Blood Assurance is the primary blood supplier for Atrium Health Floyd and AdventHealth Redmond, meaning local donations directly support patients in our region. A single donation can help trauma victims, cancer patients, newborns, and others in critical need.

To help boost donations during this crucial period, Blood Assurance is offering several holiday incentives and ongoing rewards:

Holiday Incentives
• All donors will receive festive elf-themed holiday socks while supplies last.
• O-negative and AB-plasma donors will receive a $25 e-gift card as a thank you for their lifesaving impact.

Ongoing Donor Rewards Programs
• Regular O-type donors can participate in exclusive rewards opportunities through the Hero Club, which recognizes frequent giving.
• Platelet donors are eligible for the Heart of Gold program, which offers special gifts and perks for consistent donations.

To be eligible to donate, individuals must:
• Be at least 17 years old (or 16 with parental consent)
• Weigh at least 110 pounds
• Be in good health

Donors are encouraged to eat a hearty meal and drink plenty of water before giving blood.

Those who are able to donate in the coming days are urged to do so as soon as possible to help rebuild the supply and ensure local hospitals have the blood products they need.