In a determined response to a severe and ongoing blood shortage, Blood Assurance is rolling out a special incentive program aimed at encouraging donations from O-negative red blood cell and AB-plasma donors through the end of the year.

The organization will provide e-gift cards as a token of appreciation for those who step up to fill this critical need. O-negative red blood cell donors will receive a $25 e-gift card for whole blood donations and a $40 e-gift card for double red cell donations. Meanwhile, AB-plasma donors will be rewarded with a $25 e-gift card for each plasma donation.

“These e-gift cards are our way of thanking donors who help us during this critical shortage,” stated Garry Allison, Senior Vice President of Operations at Blood Assurance. “O-negative and AB-plasma donors are particularly vital, as their donations can make the difference in emergencies and routine medical care.” O-negative, recognized as the universal blood type, can be given to anyone, making it especially crucial in emergency situations where a patient’s blood type may be unknown. Similarly, type AB is regarded as the universal plasma donor because it is compatible with all blood types, further emphasizing the importance of these donations.

In addition to the e-gift card incentives, all donors who contribute between now and October 15th will automatically be entered for a chance to win a Solo Stove Yukon 2.0, adding an exciting reward for those who make the effort to give. Anyone interested in scheduling a donation can do so by visiting www.bloodassurance.org/schedule, calling 800-962-0628, or texting BAGIVE to 999777. Eligibility requirements dictate that donors must be at least 17 years old (or 16 with parental consent), weigh a minimum of 110 pounds, and be in good health. Blood Assurance encourages all potential donors to hydrate and have a hearty meal before their donation to ensure a smooth process.

As the blood shortage continues, Blood Assurance is calling on the community to step up and help save lives through blood donation.