Bull riding is set to take over downtown Rome tonight and tomorrow night as the Cherokee Feed Three Rivers Bull Riding event charges back into The Forum River Center for its 18th year, bringing two nights of high-energy competition and family-friendly entertainment.

Organizers say top bull riders will go head-to-head with the championship livestock of the 4L Rodeo herd, known for producing tough, crowd-pleasing bucking stock. Adding to the excitement, Robbie Hodges of Cave Springs — a former National Finals Rodeo Barrel Man — will be on hand to keep the crowd laughing and the energy up between rides.

Doors open at 6:00 p.m. each night, with the main event starting at 8:00 p.m. Tickets are available online through the official Forum River Center website or at the door. Fans are encouraged to arrive early, grab a seat, and get ready for a can’t-miss kickoff to 2026 in Rome.

About 4L Rodeo: Based in Chattooga County, 4L Rodeo is a well-known rodeo stock contracting and event-producing company founded by champion cowboy Charlie Lowry in 1985. The family-run operation supplies quality bucking stock for rodeos and works with major organizations, while also hosting rough stock schools and community events at the 4L Ranch, promoting the western lifestyle across the region.