With Georgia’s primary election approaching, campaigns across the state are ramping up efforts as major endorsements and large amounts of campaign money begin to shape key races.

The May primary is expected to be highly competitive, with statewide contests—including the race for governor—drawing national attention.

On the Republican side, candidates are locked in an expensive battle fueled by large donations and personal wealth. Some candidates are even using their own fortunes to fund campaigns, adding to what analysts describe as a growing financial arms race.

Endorsements are also playing a major role, with high-profile political figures backing candidates in hopes of influencing primary voters. In particular, support from national figures like former President Donald Trump is seen as a significant boost in Republican primaries.

Meanwhile, Democrats and progressive groups are lining up endorsements of their own, focusing on key legislative and statewide races as they try to build momentum heading into the election.

With early voting nearing and campaign ads expected to increase, voters across Georgia—including here in Northwest Georgia—can expect to see and hear much more from candidates in the weeks ahead.