As Black Friday rolls into Small Business Saturday, merchants across Chattooga County are preparing for one of the busiest shopping weekends of the year. While national retailers compete with major online sales, many local shop owners say this weekend has become increasingly important for small businesses in Summerville, Trion, Menlo, and Lyerly.

In recent years, shoppers have shifted away from the chaotic, one-day Black Friday rush in favor of a longer, more relaxed holiday shopping season. That trend has helped smaller stores that rely on steady foot traffic and regular local support. Business owners across the county say the extended season gives customers extra time to browse, compare prices, and discover unique gifts that big-box stores don’t offer.

Small Business Saturday, in particular, has grown into a key event for downtown Summerville and other local communities. Many stores plan special deals, holiday displays, and extended hours to welcome shoppers who want to keep their spending closer to home.

Merchants say that money spent locally tends to stay in the community—supporting jobs, services, and other small businesses throughout Chattooga County. With holiday decorations going up and events planned across the area, business owners are hopeful that this weekend will give a strong boost heading into December.

As the holiday season begins, shoppers are encouraged to check out the wide range of small businesses throughout Chattooga County offering gifts, décor, apparel, handmade items, and seasonal specials