As Black Friday rolls into Small Business Saturday, merchants across Chattooga County are preparing for one of the busiest shopping weekends of the year. While national retailers compete with major online sales, many local shop owners say this weekend has become increasingly important for small businesses in Summerville, Trion, Menlo, and Lyerly.
Black Friday has shifted dramatically over the years, and shoppers across Chattooga County and Northwest Georgia are experiencing a very different holiday shopping season than they once did. What used to be a single, crowded day of doorbusters has evolved into a weeks-long event that blends online convenience with in-store deals stretching from October through December.
